When you work with Foundry Digital Marketing for PPC and digital advertising, there are three main components to the total cost:

1. ONE-TIME SET-UP FEE
   Before any ads go live, we charge a one-time setup fee.
   This covers the strategic and technical groundwork needed to build high-performing campaigns, including:

• Audience research and targeting setup

• Keyword research (for search campaigns)

• Campaign and ad group structure design

• Custom ad creative development (copy + graphics)

• Conversion tracking (pixels, events, goals)

• Landing page review and optimization recommendations

• Testing and QA to ensure smooth launch

Typical Setup Fee Range: $750–$2,500 depending on campaign complexity and number of platforms.

2. MONTHLY MANAGEMENT FEE

Once your campaigns are live, we charge a flat monthly management fee to actively manage, monitor, optimize, and improve performance.
This includes:

• Ongoing bid management and audience adjustments

• A/B testing of ads and creative

• Budget pacing and optimization

• Monthly performance reporting and strategic recommendations

Typical Management Fee Range: $750–$2,000/month based on ad spend, platforms, and campaign complexity.

3. ADVERTISING BUDGET (PAID DIRECTLY TO PLATFORMS)
Your ad spend is the amount paid directly to platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others — separate from Foundry’s service fees.

✅ Typical Recommended Starting Ad Spend: $1,500–$3,000+ per month, depending on your industry, goals, and competition.

Important:
➡️ For accounts spending under $3,000/month, Foundry does not charge a percentage of your ad spend.
You pay your ad platform costs directly, and we focus on delivering the best results through strategic management — not upselling based on how much you spend.

➡️ For accounts spending over $3,000/month, custom pricing models (including potential percentage-based or hybrid structures) are available based on campaign complexity and scaling needs.

Quick Visual Summary

Why This Structure?

✅ Setup Fee ensures a strong foundation for performance.
✅ Management Fee keeps campaigns optimized, tested, and improving.
✅ Ad Spend goes 100% toward reaching your customers — no hidden markups.

At Foundry, we believe your advertising budget should work as hard as possible for you — and our role is to maximize your return, not just manage your spend.

Micro-Summary Version (For Sales Conversations / Proposals)

“PPC costs have three parts: a one–time setup fee to build and launch your campaigns, a flat monthly management fee for ongoing optimization, and your ad budget paid directly to platforms. Foundry doesn’t take a cut of your ad spend under $3,000/month — we keep it simple, strategic, and